Ivoryton Playhouse says keep your shirt on during pandemic sabbatical

Ivoryton Playhouse Executive/Artistic Director Jacqui Hubbard and Al Jaffe, chair, Ivoryton Playhouse Board of Trustees, model the shirts.

With theaters nationwide quietly drowning in debt, Ivoryton Playhouse has decided to go beyond requests for donations and lobbying for grants — to merchandise.

The theater is offering a limited-edition T-shirt to help raise money for future Playhouse operation. The blue shirt shows an elephant in a rowboat with the words, “I helped keep Ivoryton Afloat in 2020.”

Think of it as a strange, wearable collectible in a very strange year. Due to COVID-19, theaters have canceled live performances through the summer and (for several) through the end of 2020. Goodspeed, for instance, has announced a $4 million deficit.

At Ivoryton, crew and V-neck style shirts are available for $50 plus $5 postage (two for $80 plus postage). You can also save on postage by picking up the purchases at the administrative office at 22 Main St. in Centerbrook. For those unfamliar with the geography, the theater site is 103 Main St. in the Ivortyon section of Essex, while the offices are in the Centerbrook section of Essex.

To order online, go to ivorytonplayhouse.org; you can also call 860-767-9520, ext. 205, and pay by credit card. Checks also accepted; mail to Ivoryton Playhouse, PO Box 458, Ivoryton, CT 06442.

Connecticut Media Group